Sydney companies nowadays are looking forward to take full advantage of the numerous marketing opportunities in order for them to build and promote their brands, as well as reach their specific target audience. Indeed, they are exposed to various kinds of media, from print publications through newspapers and magazines, to visual media through billboards and TV and/or radio spots. In fact, they can also consider establishing their own presence through the Internet, wherein they can market their brands, products, or services through digital marketing strategies that involve the use of sponsored ads over social media and other websites.
Given these possibilities, companies in Sydney, regardless of their size, can truly take the chance at facilitating the growth of their respective brands and their overall presence among the consumers. A crucial way for them to realize these aspirations is for them to obtain the expert services of advertising agencies. These mostly independent entities, which consist of advertising professionals such as copywriters, planners, and art directors, work closely with companies in coming up with innovative and effective strategies that would satisfy the latters’ marketing campaign needs.
For the most part, the main roles and responsibilities of Sydney advertising agencies are to:
- Come up with an advertisement based on the gathered information about the brand, product or service of the clients—the companies.
- Conduct research about the companies and the brand, product, or service that they want to promote and how the consumers receive them or react to it.
- Devise a plan or strategy that would determine when, where and how the product, service, or brand would be advertised.
- Present the whole strategy to the companies for feedback, which would then be executed over various forms of media after numerous revisions.
Basically, there are various types of advertising agencies that cater to the specific needs of certain Sydney companies. Here are some of them:
- Full-service Agency Sydney
It is a large-scale agency that usually does all the work for their clients. The professionals within said agency are mainly responsible for researching, planning, producing advertisements, and choosing the type of media where all of the ads will be placed. Such an agency can be considered multi-faceted, and that it can also promote the clients’ brands through other marketing means such as digital marketing, events management, and public relations, to name a few.
Under the category of full-service ad agency is the global and the regional ad agencies. On one hand, the global advertising agency caters to multinational corporations, with offices located in various parts of the world in order for the strategies to reach the international market. On the other hand, regional ad agency caters to companies whose presence is known only over a certain region of the world (e.g. Asia-Pacific, Australian-New Zealand, etc.)
- Creative Agency Sydney
This type of ad agency only focuses on just creating advertisements. Usually small in size, it only consists of professionals such as the creative director, copywriters and art directors, designers, and production artists. A creative agency Sydney uses their imaginative and innovative minds to come up with informative to sometimes though-provoking advertisements for television and radio.
- Specialized Agency Sydney
This type of ad agency only works for companies of specific niches or industries. It could be working only for real estate companies, for financial companies, healthcare providers, or educational institutions. This ad agency may also concentrate on carrying out particular functions in advertising, including public relations and digital marketing.
- Interactive Agency Sydney
This type of ad agency provides companies advertising solutions in the form of web design and development, digital (or Internet) marketing, and other services that utilizes modern modes of communication. Like the creative agency, this ad agency seeks to make the ads for its clients as interactive as possible, taking advantage of new concepts in an effort to spark consumers’ interest on the product, service, or brand being marketed.